{"id":2327,"date":"2026-04-02T15:46:33","date_gmt":"2026-04-02T15:46:33","guid":{"rendered":"https:\/\/insight.thomsonreuters.com\/sea\/legal\/?post_type=insight_resource&#038;p=2327"},"modified":"2026-04-02T15:59:41","modified_gmt":"2026-04-02T15:59:41","slug":"2026-ai-professional-services-trends-analysis","status":"publish","type":"insight_resource","link":"https:\/\/insight.thomsonreuters.com\/sea\/legal\/resources\/resource\/2026-ai-professional-services-trends-analysis","title":{"rendered":"2026 AI in Professional Services Report"},"content":{"rendered":"\n<p><em>This article was originally published by the <a href=\"https:\/\/www.thomsonreuters.com\/en\/reports\/2026-ai-in-professional-services-report\" target=\"_blank\" rel=\"noreferrer noopener\">Thomson Reuters Institute<\/a> and is repurposed here with permission.<\/em><\/p>\n\n\n\n<p>Based on perspectives from 1,500+ global professionals, the <strong>2026 AI in Professional Services Report<\/strong> (formerly <em>Generative AI in Professional Services<\/em>) identifies how GenAI and Agentic AI are fundamentally reshaping the legal, tax, and accounting sectors.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>2026 marks the strategic phase of AI \u2014 one where organizations redefine workflows, reshape value, and build AI directly into the foundation of their business strategy<\/em><br>Mike Abbott , Head of Thomson Reuters Institute<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">3 mission-critical insights for 2026<\/h2>\n\n\n\n<p>In 2026, the gap between &#8220;using AI&#8221; and &#8220;mastering AI&#8221; is the new competitive frontline. This report reveals the data behind the 40% adoption surge and the rise of autonomous workflows. Below are the 3 mission-critical trends<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The 40% tipping point<\/strong>: Org-wide AI adoption has surged from 22% to 40%. Standardized integration is no longer optional.<\/li>\n\n\n\n<li><strong>The rise of Agentic AI:<\/strong> 15% of elite firms have moved beyond chatbots to Autonomous Agents that execute multi-step workflows.<\/li>\n\n\n\n<li><strong>The ROI blind spot:<\/strong> Only 18% of firms currently track AI\u2019s business value. Learn how to bridge the measurement gap<\/li>\n<\/ul>\n\n\n\n<p><strong>Key insights from the report include:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>From adoption to strategy:<\/strong> Why the era of AI experimentation is over and strategic integration now matters<\/li>\n\n\n\n<li><strong>GenAI at scale<\/strong>: How AI is already reshaping workflows across professional services<\/li>\n\n\n\n<li><strong>The rise of agentic AI:<\/strong> What autonomous AI means for productivity, risk, and control<\/li>\n\n\n\n<li><strong>Measuring success: <\/strong>Why most organisations still struggle to define and track AI ROI<\/li>\n\n\n\n<li><strong>Client and firm misalignment:<\/strong> Where expectations around AI use remain unclear<\/li>\n\n\n\n<li><strong>Business model implications:<\/strong> How AI is forcing a rethink of pricing, value, and professional roles<\/li>\n<\/ul>\n\n\n\n<p>Download the <strong>2026 AI in Professional Services<\/strong> to understand how AI is changing professional services today and what leaders must do to ensure AI delivers strategic, measurable value in the years ahead<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"634\" src=\"https:\/\/insight.thomsonreuters.com\/sea\/legal\/wp-content\/uploads\/sites\/9\/2026\/04\/image-1024x634.png\" alt=\"\" class=\"wp-image-2328\" srcset=\"https:\/\/insight.thomsonreuters.com\/sea\/legal\/wp-content\/uploads\/sites\/9\/2026\/04\/image-1024x634.png 1024w, https:\/\/insight.thomsonreuters.com\/sea\/legal\/wp-content\/uploads\/sites\/9\/2026\/04\/image-300x186.png 300w, https:\/\/insight.thomsonreuters.com\/sea\/legal\/wp-content\/uploads\/sites\/9\/2026\/04\/image-768x475.png 768w, https:\/\/insight.thomsonreuters.com\/sea\/legal\/wp-content\/uploads\/sites\/9\/2026\/04\/image-740x458.png 740w, https:\/\/insight.thomsonreuters.com\/sea\/legal\/wp-content\/uploads\/sites\/9\/2026\/04\/image.png 1104w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 28px 0;position:relative;\"><div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\"><iframe loading=\"lazy\" title=\"2026 AI in Professional Services Report | Asia\" width=\"740\" height=\"416\" src=\"https:\/\/www.youtube.com\/embed\/WGUE-lOcvdY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/div>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>This article was originally published by the Thomson Reuters Institute and is repurposed here with permission. Based on perspectives from 1,500+ global professionals, the 2026 AI in Professional Services Report&hellip;<\/p>\n","protected":false},"author":2,"featured_media":2331,"template":"","categories":[998,971],"tags":[],"resource_type":[594],"insight_job_role":[595,598],"insight_practice_area":[],"class_list":["entry","author-legaladmin","post-2327","insight_resource","type-insight_resource","status-publish","has-post-thumbnail","category-generative-ai-2","category-generative-ai","resource_type-full-report","insight_job_role-general-counsel","insight_job_role-in-house-lawyer","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2026 AI Professional Services Trends to Watch - TR - Legal South East Asia<\/title>\n<meta name=\"description\" content=\"AI adoption in professional services has hit 40%. 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